I’m a HYBRID designer who thrives at the intersection of creativity, product development, and brand collaboration. My design journey started in the baby and kids' accessory market, where I art directed and created seasonal gift collections for both high-end and mass retailers—partnering with some of the biggest names in the industry.

Over time, my work expanded into the toy industry, where I’ve had the opportunity to design and develop a wide range of products, from battery-powered ride-ons and skateboards to sleds, scooters, and outdoor inflatables. I’ve led product development and design for major retail programs with Walmart, Sam’s Club, and Costco, overseeing everything from concept through production.
I’m proud to have worked hand-in-hand with top licensing teams across the industry, bringing iconic brands to life through thoughtful design and strategic product launches.

At the heart of everything I do is a love for creating products and experiences that stand out, connect with customers, and tell a story.

Areas of Expertise

• Art Direction
• Product Development
• Design
• Branding
• Package Design
• Licensing
• Photography