BRIEF

Art Direction • Design

Next Step Learning Center was in need of a rebrand that would carry them confidently into the next 30 years of service. I developed a complete logo system and brand guideline kit to support their growth across all areas of their organization.

The new identity centers on the concept of human growth evolving into a tree, symbolizing education as a lifelong journey and drawing inspiration from Oakland’s native trees and the universal “tree of life.” This modern, uplifting mark reflects Next Step’s mission to transform lives through learning.