BRIEF

Art Direction • Product Management & Design

I had the pleasure of working on a licensed collaborative project for an innovative product called Imaginair Bumper Cars, which launched at Walmart in the modular program. This product reinvented the traditional 6V bumper car by adding a life-size inflatable licensed character on the back, powered by a constant-air fan to bring the character to life and create an engaging, interactive play experience for kids.

I managed the deco design of the bumper car and inflatable design development, collaborating with multiple licensed product development teams including BBC and Disney. Working with our internal PD team we brought this concept from idea to reality, delivering a standout, high-energy product that captured excitement at retail and elevated the ride-on category through creativity and innovation.