BRIEF

Art Direction • Product Management & Design

Working with Marvel and Mattel’s Product Development teams, I managed the design and development of three 6V motorcycle ride-ons. We started with an existing ride-on mold that we sourced and then customized through unique color selections and decal kits tailored to each licensed property. This project was particularly exciting because it allowed me to design directly into the mold, incorporating artwork and design assets from each licensor to create distinct visual identities for each vehicle.

For the Spider-Man motorcycle, we introduced custom-molded web details that enhanced the overall aesthetic and made the product feel authentically tied to the character. Both the Spider-Man and Barbie motorcycles were picked up by Walmart for their modular program and have continued to perform very well at retail.