BRIEF

Art Direction • Product Management & Design • Photography

Freshpress is a graphic design–inspired apparel line born out of my passion for typography and visual design. The brand was built entirely from the ground up, blending bold graphic storytelling with minimalist streetwear aesthetics. I managed every aspect of the project, including brand creation, apparel design, photography, and web development. From concept to execution, I oversaw the entire creative direction and built a cohesive brand identity that reflected my design sensibilities.

What began as a personal passion project evolved into a living brand that gained a loyal following online and in boutique retail stores. Freshpress became well loved within the local creative community for its originality, craftsmanship, and authentic visual voice.