BRIEF

Art Direction • Product Management & Design • Package Design

Led the product development and design of a 6V Glow Bumper Car ride-on vehicle for Walmart. This innovative product features programmable LED light strips integrated along the chassis and shell, creating vibrant light sequences that bring the bumper car to life. The glow effects enhance visibility and excitement, making it especially engaging in low-light environments such as indoor play areas or evening settings. Designed with both fun and function in mind, the glow technology adds a dynamic layer of interactivity to the ride experience. This product launched as part of Walmart’s Modular set, meeting key retail and merchandising standards for visibility, packaging, and shelf impact.